Why SmartBuyers exists
SmartBuyers was built to serve homebuyers – not sellers, agents, brokerages, or advertisers.
Too many buyers choose an agent blindly, without understanding the importance of working with someone who is highly-qualified, ethical, and respected.
Founded by Rich Hopen, an attorney and real estate broker with 25 years of experience, SmartBuyers has a simple goal – Connect buyers with an exemplary agent to ensure the buyer has a successful homebuying experience.
The advisory team includes a leading startup advisor, the former president of a top national brokerage company, co-founder of the title industry's leading wire fraud prevention company, and a venture capitalist.
How we select our agents
Trusted referral sources
We start with recommendations from respected insiders — lenders, attorneys, title reps, and elite agents.
Highly experienced
Agents must have deep, long-term experience and a consistent track record of exceptional results.
Great reputation
Known for skillful negotiation, clear communication, and strong relationships with other top agents.
Buyer-first mindset
Agents who prioritize what’s best for the buyer — not commissions or quick deals.
Rigorous vetting
Live interviews, reputation checks, and unanimous approval from existing SmartBuyers agents.
Get direct access to vetted buyer agents, selected for integrity, expertise, and results.
Meet our agents
Trusted by Grand Rapids homebuyers
90-day money-back guarantee